My journey in the garment industry began in the 1990s in Tallinn. Those were challenging yet incredibly interesting times. The market was virtually empty, which allowed for immense freedom for creativity and the realization of the boldest ideas.

I worked as a designer-constructor in a small sewing firm where we specialized in making sportswear. I always wanted our products to stand out from those of other manufacturers. One day, the idea struck me to add a small backpack pocket with buttons to a children’s sports suit. This seemingly insignificant detail turned out to be a real hit! Demand for our suits skyrocketed, and the model remained on the market for a whole 10 years.

Since then, my approach to creating clothing has not changed:

1. Individuality. I always strive to find my own style that distinguishes my products from others.
2. Quality. I only use high-quality materials and hardware to ensure that the clothing is not only beautiful but also practical.
3. Comfort. It is important to me that the clothing is comfortable and does not restrict movement.

I am confident that a product created with love and attention to detail will always be in demand.